TV 2.0 (2007) and Streaming Media (2001)
PDFs from 2010

TV 2.0: Written in only 36 hours, this 60 pages long whitepaper is published on the Web. It is available under a CC license. It was published in German language in early July 2007 and gained quite a lot of interest and has been downloaded over 12,000 times. Even almost 4 years it is still #1 to #5 in the Google search results.

A high resolution copy for journalists or researchers can be ordered free of charge.

A few external comments (links only)

Listen to a radio interview given August 4, 2007

TV20 by MediaWireless

About the authors

Bertram Gugel is a Business Consultant for companies in the Webideo area for such which want to extend their business into this area. He has studied Communications – and Media Science at the university of Leipzig.

His thesis are about “The distribution monopoly end of TV”. Since end of 2005 he is writing in his blog “Digitaler Film” about developments in audiovisual media on the Internet. This covers the various offerings in the video space on the web, recent developments as well as analyses about commercial aspects. After his first assigment after his studies he worked for Axel Springer Digital TV GmbH, and after this he worked for Deutsche Telekom AG.

From 2003 till 2008 he co-founded the Medienplaner GmbH and acted as Managing Director.
He lives and works out of Berlin.

Harald Mueller is a serial entrepreneur in the web, (mobile) media, TV and IT-Software area. Beside some non executive adivsorships and some minor startup investments he acted as Head of New Media at scopas medien AG Before that he acted as COO at AG (now: myTVnetwork) Before myTV  he has been SVP Business Development at Oplayo, which was acquired by MediaWireless in December 2010 – a mobile video specialist, formerly owned by Nokia (, Siemens ( and – first acquired by Slice Wireless in April 2006, where Harald played a major handover role ( Harald’s core activities are around “streaming media”, “Web-TV” and various “Internet projects”. Harald is a co-founder of ISGweb ( – today MediaWireless), INeTV AG (, and the IntelliVision Networks AG ( + ( – domain sold to TV1)) and is also a co-founder and active organizer of MobileMonday Germany (

He lives and works nearby Munich.


Creative Commons License
The whitepaper is published under a Creative Commons-License.

Streaming Media (2001)

A Yahoo / Jürgen Mayer book: more

Harald’s article as PDF
(in German)

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