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SEO und PR – Schlüsselfaktoren im Online-Mix (Workshops ab Mai)

Harald Mueller — Tue, 20 Mar 2012 18:59:40 +0000

Im letzten Jahr (2011) wurde meinen Kollegen mir zunehmend klar welch großen Informationsbedarf bei vielen Unternehmen bzgl. einer “Webpräsenz” und dem dazugehörenden Online-Marketing immer noch besteht. Einführung zum Thema in der FTD.de

Wir haben z.B. Fälle erlebt in denen “Berater” potentiellen Kunden erzählten “Google mag das Content Management System nicht mit denen Sie Ihre Texte einstellen”. Und der Klassiker schlechthin lautet immer wieder “Wir bringen Sie bei Google auf Platz 1” – das ist in etwa so intelligent wie wenn Ihnen jemand zusagt “mit mir werden Sie Bäcker No. 1 in der XYZ-Straße in Kleinkleckersdorf”. Eine SEO Agentur auszuwählen ist nicht leicht – das wissen wir: Ein Leitfaden von SEO-UNITED bietet Unterstützung für erste Schritte.

Dennoch gilt: Das Internet bietet zahllose Chancen, neue Kunden zu gewinnen. Die Fülle der Möglichkeiten ist zugleich eine Herausforderung für das eigene Wissen: Wie positioniere ich mein Angebot richtig, wie kann es aus der Masse konkurrierender Offerten herrausragen, wie finden Kunden zu mir und was gibt es außer Google-Adwords? Der neutral konzipierte und mehrmals geteste Workshop hilft Ihnen dabei, den Überblick zu behalten. Sie verstehen danach, warum Know How im Online-Bereich wichtig ist (z.B. um an Dienstleister die richtigen Fragen zu stellen) und auch warum ein gutes Google-Ranking wirklich unabdingbar ist. Sie verstehen wie Sie im Netz mit Ihrem Produkt oder Ihrer Dienstleistung gezielt Ihre relevante Kundengruppe erreichen und ansprechen. Mit den richtigen Techniken und Strategien können Sie sich neue Absatz- und Wachstumspotentiale erarbeiten. Was die Grundregeln hierfür sind und wie Sie erfolgreiches Onpage und Offpage SEO betreiben erfahren Sie genauso, wie auch welche Social Media Maßnahme(n) für Ihr Unternehmen Sinn machen. Mit diesem Workshop holen Sie sich den Überlick zu den Grundlagen des kundenorientierten Online Marketings. Sie erhalten außerdem eine Analyse einer Website, die Ihnen gehört, u.a. auf Basis der von uns genutzten SISTRIX Toolbox [diese SISTRIX Toolbox können Sie auch selbst hier testen]. Sie erfahren auch was Sie von SERPs, PageRanks, Backlinkstrukturen, relevanten Suchbegriffen bei Google, dem Webmastertool und vielen weitere Fachbegriffen und erwarten können.

Um Ihnen eine Teilnahme so einfach wie möglich zu machen finden die Workshops in

Berlin am 7. Mai

Stuttgart am 23. Mai (ausgebucht)

Hamburg am 20. Juni (ausgebucht)

Köln am 28. Juni (ausgebucht)

München am 11. Juli

Stuutgart am 18. Juli und

Frankfurt am 29. August statt.

Links zu den Schulungszentren – auch bei PR-Professional.

Außerdem veranstalten wir die Workshops zum Selbskostenpreis und haben die Anzahl der Teilnehmer je Workshop auf maximal 15 Personen begrenzt. Weitere Infos zu den Workshops finden Sie online hier.

Laden Sie sich das Programm als PDF herunter. Über eine Teilnahme freuen wir uns!
Nach einer Workshop Teilnahme kennen Sie die “magischen Begriffe” nicht nur, sondern Sie können diese auch gezielt anwenden!

CeBIT, ITB, SEO CAMPIXX 2012, Marketing Lounge Berlin, SMClub

Harald Mueller — Tue, 13 Mar 2012 18:41:36 +0000

Nach dem Mobile World Congress nur 4 Tage im Büro um bereits weitere 6 Tage “on the road”. Hier die Ergebnisse in aller Kürze:

Zum ersten Mal veranstaltete der MobileMonday mit Unterstützung von Ernst & Young einen MoMo event an einem Mittwoch auf der CeBIT 2012. Für den Auftakt bildete die Halle 16 mit den code_n Aktivitäten genau das richtige Umfeld

Von Hannover ging es mit dem ICE nach Berlin zur ITB. Die Gespräche und Eindrücke waren wie in den beiden Vorjahren sehr eindrucksvoll und positiv. Zusammen mit djd und der RatGeberZentrale konnten wir unsere neuen Verticals, wie Rund ums Wandern oder die Reisemesse erfolgreich präsentieren

Das Highlight dieser “Tour” hieß natürlich SEO CAMPIXX 2012. Statt nun den vermutlich 100. (positiven) Artikel zu verfassen, hier einfach ein Link zu Mindshape, die bereits Blogposts mit vielen Recaps gesammelt haben

Ergänzend dazu fand am Freitag abend in Berlin noch die Online Marketing Lounge über den Dächern von Berlin statt. Und bereits am Tag nach meiner Rückkehr gestern abend der Social Media Club in München mit Gast “auf dem heißen Stuhl” Stefan Keuchel von Google, der über Google+ berichtete und “in die Mangel” genommen werden durfte. Auch wieder eine gute Orga des Teams des SMC in MUC.

Mein nächster Blogpost wird dann wieder mehr inhaltlicher Natur sein und sich meiner “Online-Seminare” ab 7. Mai in Berlin widmen.

Mobile World Congress – Evenings to do!

Harald Mueller — Fri, 10 Feb 2012 10:10:18 +0000

Just 2 weeks before the mobile craze will hit Barcelona again, so here’s Rudy’s annual list of side events and *places to be*: the events and networking cocktails next to the classic big industry players mega parties.

Feel free to send Rudy your networking event, cocktail or party, he will update this list regurarely.
Before Monday (Feb. 27th) there is also the Heroes of the Mobile Fringe (Sunday, 26 February 2012 from 13:30 to 17:00, Novotel Hotel Barcelona City, Avenida Diagonal 201 (Entrada por Ciutat de Granada), 08018 Barcelona, Spain) as well as the Showstoppers Press Event (Sunday, Feb 26, 2012, 4 to 7 pm (1600-1900), at The Palau de Congressos de Catalunya, Just steps from the Hotel Rey Juan Carlos, Barcelona) and already on Monday, Feb 27th from 7-10pm (19:00-22:00), the MobileFocus Global press event at the Hotel Rey Juan Carlos I.

I hope to meet you at one of those events! If you would like to catch up, the best way is to contact me directly by iMessage phone number on the right side (no data roaming, so either when on WiFi or SMS).

Sunday, February 26th, 2012

Mobile Sunday 2012

- The classic meet-up of mobile influencers before the Mobile World Congress.

The seventh annual Mobile Sunday – the now classic meet-up of mobile influencers, developers, investors and entrepreneurs will be taking place in Barcelona on the eve of this year’s Mobile World Congress at City Hall in the heart of Barcelona, near Plaça de Catalunya.

Mobile Sunday is the place where the stories that matter are launched the day before the conference starts. Mobile Sunday is also a unique chance for you to meet AppCircus organizers and winners and to meet the MobileMonday global chapter founders in one spot during the conference.

Venue: City Hall, Rambla de Catalunya 2-4, 08002 Barcelona (right next to the Plaça Catalunya)

Time: starting at 7pm CET

The event is FREE! Registration is required, sign up here.

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Monday, February 27th, 2012

Mobile Premier Awards

The Mobile Premier Awards 2012 mark the end of the AppCircus year and brings together the winners of more than 30 countries worldwide. You will have a rare chance to meet developers from all over the world competing for the best app of the year. The competition is the largest open and global cross-platform app competition in the mobile industry, it provides the point of reference for the startup and developer community during Mobile World Congress.

The event is FREE! Registration is needed here.

This year, the event is taking place at Sala Apolo – a jewel of the classic dance hall design and only 5 minutes walking distance away from the Mobile World Congress premises.

Follow @appcircus on Twitter for latest info and updates!

***

AppCircus Party

- where developers forget about code –

After The Mobile Premier Awards – We aim to Party! … and you’re invited! Come celebrate with us (from 8.30pm till midnight) at the AppCircus party supported by Mozilla; in the Beautiful Sala Apolo, Barcelona – a jewel of classic dance hall design.

Unwind, mingle and do your thing to some great music! Enjoy the hosted bar, delicious tapas, and be prepared for some live entertainment surprises!

More information to follow, so check back here.

The event is FREE! Registration is required, sign up here.

Venue: Sala Apolo

Time: 20:o0 until 23:30.

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Tuesday, February 28th, 2012

GetJar Party

Getjar is doing its party on Tuesday in one of the most exquisite clubs of the moment in Barcelona.

Where: Hyde Club
Address: Passatge Domingo nº3, 08007 BCN

Time: 6pm – 8pm
This event is invite-only.
You need an invitation to register for this event. Contact the host to find out more.

***

GoMo News Blender

Organised by the wonderful Bena Roberts from GoMoNews, this is the perfect cocktail to meet the interesting folks working in the mobile marketing, mobile advertising, mobile search, mobile barcode and mobile application space. Please RSVP here.

Location: Marmalade Bar, Riera Alta 4-6, 08001 Barcelona, Spain.

Time: 6:00pm – 11:00pm

***

OpenMarket Party

OpenMarket, in association with Mobile Entertainment Magazine, host the mobile content industry’s networking party at Mobile World Congress 2012 at C3 Bar, under the Barcelona Centre for Contemporary Culture.

Free food and drinks, plus special entertainment, from 8.30pm until midnight.

Venue: C3 Bar, Calle de Montalegre 5, 08001 Barcelona
From the CCCB or from the Plaza de Joan Corominas, 5 minutes from Plaza Catalunya and Plaza Universidad

To register, please send an email with your name, company and mobile phone number either to: andrew.darling@openmarket.com or katy.phillips@intentmedia.co.uk.

***

Dutch Mobile Networking Event

The Dutch Mobile Networking Event will take place at an exclusive town house in Barcelona, Spain. The event is focused on Dutch visitors of the Mobile World Congress. The main language spoken will be Dutch. However there were quite some international guests last years, so please feel free to join.

Time: 20:00 – 23:30
Location: Torre Amat, Duquesa d’Orleans 9, 08034, Barcelona

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Wednesday, February 29th, 2012

Bubble Over Barcelona

Bubble Over Barcelona (BOB) is a mini-conference that brings the many innovators and disruptors from the Silicon Valley area to the global mobile meet up that is Mobile World Congress. The three hour event is designed to be a place where edge-pushing companies can cross pollinate with each other and also meet up with the many venerable operators and device manufacturers who converge on Barcelona from all over the world.

Venue:

Museu del Rock
4th floor, Arenas de Barcelona (the big round building across the Plaza from MWC)
Gran Via de les Corts Catalanes, 373-385
local PC2 CP08015 Barcelona

Time: 2:00pm – 5:00pm

***

WIP Party @ MWC 2012
One of “THE” Developer Parties at MWC so make sure you come and connect with all the members of the mobile ecosystem.

WIP is holding another one of their famous parties in a great new venue on the Wednesday night of MWC. Be sure to register here to get on the list — you won’t want to miss out on the great crowd and networking, free food and drinks.

Venue:
Museu del Rock
4th floor, Arenas de Barcelona (the big round building across the Plaza from MWC)
Gran Via de les Corts Catalanes, 373-385
local PC2 CP08015 Barcelona

***

Swedish Beers Party

Like previous events, organised by Helen Keegan, this is a relaxed evening, no formalities, no presentations, no business cards thrust in your face as soon as you arrive. Just come with an open mind, be prepared to see friends old and new, talk nonsense, enjoy a drink or five and have yourself a good time. Oh, and leave the ties, the corporate personas and the sales spiel at the door please. The Swedish Beers crew will be on hand – Helen, Jenny, Gabriel, Shafiq, Cat, Sarah, Russell – and the friendliest bar staff in town are all waiting to welcome you.

Time: 7:00pm-2:00am
Location: Dos Trece, 40 Carrer Carme, Barcelona, Spain
RSVP: No need to RSVP unless you want to. There’s no guest list, no tickets and there’s no guaranteed entry. Just come and go as you please.
Cost: Free

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Thursday, March 1st, 2012

MLOVE Party @MWC

By now becoming a classic closing party of the ones who’re still standing after the conference week

Location: Incognito BAR, Calle Fusina 6, 08003 Barcelona, Spain. Time: 6:00pm – 11:00pm

Time: 6-11:00pm

More events

M-DAYS 2012

Harald Mueller — Mon, 02 Jan 2012 10:58:57 +0000

Will we meet at M-Days this year?

MobileMonday for the very first time has a booth.

And is running a great contest named “MOBILE INNOVATION“.

Participate and do not miss to meet me/us at our location during the show!

Merry Christmas 2011 and a Happy New Year 2012

Harald Mueller — Sun, 18 Dec 2011 16:04:31 +0000

After an extremly successful year 2011 it’s time to say "goodbye" to the old year. We wish all of you a Merry Christmas (call it Christmas, Hanukkah, Kwanzaa, or Festivus) and a Happy New Year 2012.

To bring you in the right mood, our partner – the RatGeberZentrale has produced this little clip.

We like humor a lot, but want to confirm to you, that we continue with our professional services in a professional and profitable way also in 2012.

We are looking forward to meet you at the very first MobileMonday in 2012 on January 30th at the ISPO in Munich. And just two days later in MobileMonday Germany’s very first "MoMo Lounge" for 2 days in Frankfurt at the M-Days.

Afterwards lets meet either at the Mobile World Congress in Barcelona, at CeBit 2012 in Hannover, at the ITB in Berlin, at SEO Campixx at the Müggelsee near Berlin, at the Internet World fair and congress in Munich, at the re:Publica in Berlin or at the NEXT congress also in Berlin.

So, this is our first and preliminary event plan for the first 4 1/2 months in 2012.

In order to be well prepared for all the work and events ahead, my whole family and me will relax a bit in the wonderful mountains of South Tyrol, starting Christmas eve.

Once again: Merry Christmas and a Happy New Year 2012!

Best wishes

Harald and team

Fall 2011 – Events, Events, Events

Harald Mueller — Thu, 13 Oct 2011 21:23:20 +0000

Already 3 weeks ago I attended as every year DMEXCO. THE fair, congress and networking spot to be, when you are working in digital. To be? Really?

	As far as I can see it today, this was my last trip for this to Cologne. Just too much "sales piches". Well, this is what this fair is all about. But it is now too much for me. I’m missing a spirit of new experiences and more things to discover. And it looks as I’m not the only one thinking that way. Here is a blog post about this event (in German).
After the Cologne trip I took 10 days off and spent some time in Italy – on the north side of Sardinia, to be precise.
After some time in the office now, Medientage is ahead, again as every year. Not sure yet how much time I will spent there as it is just another "must do" event"
The really great events are coming in	November:

Roadmap for example looks to be the perfect event to attend. Especially when others have to stick in the grey, normally cold month of November here.
So, after some work in NYC I will be in good old San Francisco again. This USA trip will unfortunately hinder me from attending the MobileMonday National Summit on November 14th in Dusseldorf. But we intend to connect MoMo Dusseldorf with MoMo Los Angeles, where I will be at that day. Let’s see how this works out.
	But this is not the end. On November 22nd, I’m supposed to moderate a workshop on Online-PR and SEO (in German). Interested to attend? Just click now. We also prepared a cool online-presentation for our extended Online Services in the field of Construction and Housing ("Bauen & Wohnen"). Have a look at it. I think it is worth giving it a try. So, after I did not write anything for the last 4 months, you now are well informed where you can scheduele a meeting now. Happy Autumn 2011!

Social Media im Mittelstand

Harald Mueller — Thu, 02 Jun 2011 19:03:34 +0000

Am Mittwoch, den 6. Juli 2011 wird Harald als Leiter der RatGeberZentrale in Köln einen Vortrag zum Thema “Social Media im Mittelstand – Voraussetzungen für Erfolg” halten. Im Fokus wird dabei die Nutzung von Facebook Pages stehen. Von den “Schwergewichten” liest man des öfteren die Erfolgsmeldungen – z.B. von Ferrero’s NUTELLA (international mehr als 10 Mio. Fans – in Deutschland über mehrere Pages bis zu 1 Million Fans). Und man liest auch über die echten und vermeintlichen Flops – z.B. den Fall “Daimler vs. Facebook-Gruppe ‘Daimler-Kollegen gegen Stuttgart 21′” oder das Chefticket der DB. Wo aber steht der Mittelstand? Was bewegt ihn bzw. sollte ihn bewegen? Für wen macht eine Facebookpräsenz Sinn und was kann oder darf realistisch erwartet werden? Wenn man sich für eine Facebookpräsenz als Mittelständler entscheidet, was sind dann die wesentlich Erfolgsfaktoren oder zumindest Erfolgschancen?

~~Sie möchten ein Thema behandelt haben? Dann schreiben Sie Ihr Anliegen in das Kommentarfeld!~~
Zu spät – hier ist die Präsentation:

Dying paperworld – growing digitalworld

Harald Mueller — Wed, 11 May 2011 17:11:22 +0000

Source: Der Spiegel (9.5.2011 page 151)

It has never been easier before to convince a business partner to invest & move forward in almost any kind of digital businesses after they see figures like those on the left side.

In the last 10 years the amount of daily published newspapers only declined by -5,1%. But the daily sold amount already declined by -20%. And the worst of all in this context have been the advertising revenues: Those felt by amazing -39,2%.

Thanks to the web and easy to use blog software as well as extended offerings in communities and in social networks like Facebook, it is pretty easy to gain a meaningful audience even in a niche market.

Here a statisc overview of a Facebook Fanpage which we co-administer:

So, (in case) what are you waiting for?

Plagiate “en vogue”?

Harald Mueller — Wed, 27 Apr 2011 11:20:11 +0000

Wird ja immer (un)lustiger:

Hier zunächst das “Original” von Volkswagen:

Hier “das Plagiat” von MARVEL:

Happy Easter 2011

Harald Mueller — Tue, 19 Apr 2011 17:43:44 +0000

We wish all our friends, partners and customers a Happy Easter 2011!

Here comes our video:

… and if the wedding the weekend after would be that funny, we would attend